Pipeline Football Game: Sales v. Marketing – by Trish Bertuzzi
Back in the olden days, sales was responsible for the pipeline. They knocked on doors, they cold called, they networked at trade shows, they did whatever it took to find prospects and get them into...
View ArticleMarketing or Sales, Which Comes First?
This question is a real dilemma for many companies that have separate sales and marketing organizations. In many companies there is a definite disconnect between the two departments. Marketing may...
View Article3forward and LeadLife Solutions Partner to Offer Lead Lifecycle Automation
DALLAS - January 7, 2010 – 3forward, (www.3forward.com), announced today they have partnered with LeadLife Solutions, (www.leadlife.com), a marketing automation company, and have begun including their...
View ArticleDigital Tools for the Sales Playbook
The new sales economy demands that we make major changes to the way we prospect and qualify accounts. In the not too distant past we had the luxury of going through what was sometimes a lengthy...
View ArticleCost of Not Nurturing Leads by Lisa Cramer LeadLife
The Cost of Not Nurturing Leads, by Lisa Cramer, President, LeadLife Solutions
View ArticleWebcast: Building a Pipeline That Never Leaks
Are your best leads leaking from your sales pipeline? Studies show only 16% of total leads deemed “sales-ready opportunities” actually close. So what’s happening to the other 84% of possible...
View ArticleManage Leads to Pump Up Your Sales Pipeline by Silverpop and Forrester
How Managing Leads Can Pump Up Your Sales Pipeline, by Silverpop and Forrester Why old methods no longer prove successful and what companies should do now to be successful in demand generation and lead...
View ArticleMarketing Automation Isn’t Easy
Marketing Automation Isn’t Easy And Five Other Truths BtoB Marketers Must Accept to Be Successful with Marketing Automation By Amy Bills, Director of Field Marketing, Bulldog Solutions; and Christopher...
View ArticleHas Anyone Seen My Sales Leads?
Leads, prospects, suspects, targets, contacts. Regardless the label your sales organization applies to the individuals working for your target companies, Sales Leaders need to have quality data for any...
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How Intelligent is Your Sales Leadership System?
“This is Kirk. Ready to fire photon torpedos.“ Best in class sales models today far more resemble the bridge of the USS Enterprise (dating myself I realize) rather than the boiler room of Glengarry...
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